One of the reasons why live streaming can help you reach more people is because platforms will favor live content. For example, if you go live on Facebook, the chance of your followers seeing it on their newsfeed is higher than if you share an image or a video on demand. YouTube will also favor live video on its searches, as will many other platforms.

With increased exposure, you can generate more leads for your business or get more followers for your personal brand. Within social media, it’s also easier to get people to find and share live videos. Since it requires immediate action, they’ll need to share your content right away so their friends can also see it.

Another reason why live streaming is great to grow your audience is its cost-effectiveness. In the marketing world, there are many effective ways to reach people, but most require large investments. In comparison, live streaming can be created on a shoestring budget and still bring great results.